The Education Glow-Up of the Year is at Premiere Orlando 2022!

Trending Education With 650+ classes to choose from this year, your education glow-up…

BEAUTY TRENDS FOR SPRING/SUMMER 2022

Tom Ford’s beauty inspiration was a throwback from his 1996 runway shows!…

Beyond Beautiful Makeup Trends Spring/Summer 2021

The coolest looks to try now are color and more color! New…

BEAUTY SPRING/SUMMER 2021

Bold red lips and a literal wet looks at Versace—here’s everything you…

The Biggest Beauty Trends For Spring/Summer 2021

RUNWAY ROGUE

Hey PRIMA! We are Excited+ Elated  to give our readers an introduction…

Sally Beauty at Premiere International Beauty Event

Take a look as our Editor’s experienced the ColorView technology for the…

Runway-Inspired Bold Beauty for Summer 2019

 Bright Eyes and Bold Lips were seen everywhere at New York Fashion…

Pat McGrath Feather Lashes and Floral Face Paint at Valentino Couture Runway Show

Makeup artist Pat McGrath is known for creating some of the most…

Rodarte’s Floral Fantasy Fall 2019 Fashion Show

The location of the fashion show, the Huntington Library Art Collections and Botanical Gardens in Pasadena was Rodarte’s first big presentation in Los Angeles area with stars like Bohemian Rhapsody’s Lucy Boynton, Tracee Ellis Ross, Shailene Woodley, Marisa Tomei, Elle and Dakota Fanning, Brie Larson, Rowan Blanchard, Diane Keaton all in attendance sipping on the JNSQ Rosé Cru wine. The wine bottle is truly beautiful!

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