What’s Trending at Sephora
Sephora is a French chain of cosmetics stores! Sephora founded in 1969. Featuring nearly 300 brands, along with its own private label, Sephora offers beauty products including makeup, skincare, body, fragrance, nail color, and hair care. Sephora is owned by luxury conglomerate LVMH as of 1997 Sephora is a combination of “sephos”, which is Greek for “beauty” and the Greek form of Tzipporah (ציפורה), which means “bird” (female) in Hebrew, and was the name of the wife of Moses in the Book of Exodus. The Sephora logo is a flame against a black background.
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Actress Serayah McNeill shops during the grand opening of Sephora on November 20, 2015 in San Francisco, California. (Photo by Kimberly White/Getty Images for SEPHORA)
Photographed by Lauren Perlstein.
The campaign went live this month and will last until mid-June — and makes creating a custom routine a breeze.
Here’s how it works: When you visit the store’s curly-hair care section online, you can choose from four different curl types: wavy (2A, 2B, 2C), curly (3A and 3B), coily (3C and 4A), or tightly coiled (4A, 4B, 4C).
Once you select your category, the site provides you with personalized product recommendations — including sulfate-free cleansers and co-washes, conditioners and detanglers, hair masks and treatments, stylers, and hair oils, from curly-hair favorites like DevaCurl, Ouidad, Briogeo, as well as newer lines like Bumble & Bumble’s and recently launched Madame C.J. Walker products.
This may seem like a whole lot of product to select from, but anyone with curls will tell you all of these are necessary. (As Sephora’s marketing states: “It’s a curl thing.”) Seriously, a 12-step Korean skin-care routine ain’t got nothing on a natural-hair one. In fact, one of the hardest things about curly hair is figuring out what ingredients and products work best for your particular texture — which is why we’re into this online process. Sephora’s initiative is a seamless way to pare down the options while getting your hands on salon-quality products.
“Beauty is personal, and perhaps nothing is more personal than hair — and curly hair in particular!” Jessica Phillips Perez, Sephora’s director of hair merchandising, tells us.
Sephora Favorites
Give Me Some Nude Lip
A six-piece, multi-branded Give Me Some Lip™ set with nude shades.
What it does:
This set features one full size and five deluxe sizes of nude lip essentials. It includes gorgeous neutrals, including deluxe sizes of Too Faced’s Lip Injection Glossy in Spice Girl to Anastasia Beverly Hills’ Lip Gloss in Kristen to Marc Jacobs Cosmetics Enamored Hi Shine Lip Lacquer in Sugar Sugar—plus, a full-size of Urban Decay’s Vice Waterproof Long-Lasting Liquid Lipstick in Trivial.
This set contains:
– 0.07 oz/ 2 g Anastasia Beverly Hills® Lip Gloss in Kristen (cool desert sand)
– 0.06 oz/ 1.7 mL Marc Jacobs Beauty’s Enamored Hi Shine Lip Lacquer in Sugar Sugar (champagne-gold shimmer)
– 0.06 oz/ 2 mL NARS Cosmetics Velvet Lip Glide in Bound (rose pink)
– 0.06 oz/ 1.75 g Tarte lippie lingerie matte tint in Revealed (light mocha)
– 0.03 oz/ 1 g Too Faced Lip Injection Glossy in Spice Girl (pink nude)
– 0.17 oz/ 5.3 mL Urban Decay Vice Waterproof Long Lasting Liquid Lipstick in Trivial (matte pink nude) 
Supporting the beauty of fearlessness
We encourage bold choices in beauty—and in life. Sephora Stands is dedicated to inspiring the fearlessness to make those choices. Our programs address the needs of entrepreneurs, communities in transition, and Sephora employees. And together, our company and employees share a commitment to increase our positive social impact.
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Cosmetics, Beauty Products, Fragrances & Tools | Sephora
