The Ultimate Beauty Experience

Can We say Fantastically Fabulous!

According to Trade Show News Network, Premiere Orlando is the largest beauty show in the United States. With inspiring education from the best beauty experts, and top exhibiting companies, Premiere Orlando is a venue with multiple resources for discovering all of the latest techniques, trends, and products. Come join us in Orlando, June 1-3, 2024, and further your career!

Premiere Orlando is the place to explore everything that’s happening in the beauty industry – from the hottest hair color trends and cutting techniques, to high fashion nail art, edgy barber designs, in-demand day-spa procedures, and plenty more! Licensed professionals are welcomed to this exclusive beauty industry trade-show to connect with manufacturers and distributors of every area such as hair, nail, and skincare!

The Primadonna Media team Editor + Publisher Madonna Alexis and CEO of Glitz and Glam Cosmetics shown with some of the beautiful Models!

Premiere Orlando What’s New, Now and Next!

Join us at the largest beauty show in the United States! This inspiring event features education from the best beauty experts, and top exhibiting companies, Premiere Orlando is a venue with multiple resources for discovering all the latest techniques, trends and products. Premiere Orlando is the place to explore everything that’s happening in the beauty industry – from the hottest hair color trends and cutting techniques, to high fashion nail art, edgy barber designs, in-demand day spa procedures and plenty more! Licensed professionals are welcomed to this exclusive beauty industry trade show to connect with manufacturers and distributors of every area such as hair, nails and skincare!

Welcoming thousands of international beauty industry professionals ranging from cosmetologists to aestheticism, make-up artists, salon owners, and so much more. And in 2023, Premiere Group will open its doors in two emerging new markets, announcing an exciting 2023 show schedule that sees the return of the flagship Orlando show and regional Show in Columbus, Ohio, as well we the launch of two new shows in emerging new markets: Anaheim, California and San Antonio, Texas.

Premiere Beauty Anaheim will launch in April and dates for Premiere Beauty San Antonio will be announced shortly. This move looks to solidify Premiere’s leading voice in the U.S. beauty community, under the guidance of Informa Markets who brought the shows into their South Florida Ventures portfolio last year.

Premiere Orlando Shines with Top Rated Exhibit Floor Shopping and Industry-Leading Education! What’s truly amazing is 82% of visitors attended more than 650 classes offered! This a true testament to the level of excellence offered and the need for education and elevation!

New & Combined Stages Shined Bright! The new Premiere Orlando Barber Stage, gave barbers, and beauty professionals alike, all the latest tricks for barbershops like classic cuts and modern twists. The talented lineup was stacked with top trends in the barbering world from educators like Barberology featuring Carlos Estrella and many more!

Workshops welcomed 47% more beauty professionals and students· 94% of visitors shopped the 460+ exhibitors Orlando, FL June 27, 2022 – Premiere Orlando 2022 was a completely immersive 3-day experience that hosted over 40,000 visits from beauty professionals across the U.S. and globe, in the Orange County Convention Center from June 4-6. Premiere Orlando’s educational platform and exhibit floor brought brand new trends to a vast audience of students and professionals looking to expand their careers.

“The Premiere team is energized by the successes we saw in Orlando,” said Ed McNeil, Vice President, Premiere Show Group.

“I am thrilled to report that we also made great strides in our digital growth goals by piloting an all-digital ticketing system to streamline the customer experience and enhance our database of qualified beauty professionals – creating more digital opportunities for our attendees, educators & exhibitors.”

Premiere Beauty’s growth over the past few years has been robust, and the 2022 show is currently pacing to exceed the pre-pandemic record numbers. In 2021, they were purchased by Informa Markets, the world’s largest exhibition organizer. Informa retained all of Premiere’s staff, including commercial Vice President Ed McNeill, allowing the show to keep its familiar feel and vision, but with the benefit of additional resources and support to grow the events. Since then, the team, and show, have shown remarkable signs of growth, with Premiere Beauty expected to host record attendance this weekend in sunny Orlando.

And in 2023, Premiere Beauty will reach new heights, with platforms for connection, education and business growth in all four quadrants of the country. In just the first edition of Premiere Orlando since the acquisition by Informa Markets, Premiere has pivoted on technology that will now deliver better customer data, improved marketing technology to expand reach and now, for the first time ever in the show’s history, complimentary lead capture for all exhibitors and sponsors.

“We are thrilled to be growing the show to reach new audiences and help innovators get their product service discoveries in front of beauty industry professionals across the U.S.,” said Ed McNeill, VP of Premiere Group. “California and Texas are two thriving markets that we are excited to tap into, and we see immense potential for future growth

Registered attendees got hands-on and in-depth training to boost their knowledge and businesses from workshops like: Najah Aziz’s Short Hair Boot Camp, Rose Skin Care Products’ Dermaplaning Training, Cherry Petenbrink’s Reverse Color Services, Taylor Jameson & Albie Mulcahy’s Classic Sassoon Cuts, Repairing Locs & Loc Extensions presented by Alethia Benjamin, and Barbers & Wild Colors by L3VEL3’s @Drasticartbarbering just to name a few.